INTOA design is a brand founded in 2010 by Tampere-based textile designer Helena Hannula. We design and manufacture custom accessories and home textiles using as many recycled materials as possible. The aim is to make ecological, beautiful, practical and durable products from the materials already used.
The main materials at the moment are recycled jeans and rag rugs, on the basis of which our collection is created. Our design is material-oriented and open-minded; we want to combine different materials or find a new shape for a material that has already been used for a new purpose. In our products, traditional handicraft techniques are combined with current design. We manufacture products in small series or unique individual pieces. Our collections live over time and the products are modified according to the customer's wishes. For example, we manufacture jeans according to color and material requirements.
We procure materials e.g. from nearby flea markets and businesses. We also accept donations. However, since not all of the materials we need can be used, we strive to use surplus materials and end stocks from different manufacturers. In the product design phase, we pay attention to the most efficient use of textile material, minimizing waste material. We avoid unnecessary packaging and the necessary packaging materials are recycled or recyclable. In doing so, we want to play our part in supporting sustainable development.
The latest acquisition of INTOA design is print shirts. Street-themed prints have been designed in collaboration with KUVIA design / JT.Haapala. Unisex T-shirts and college are made responsibly according to ethical principles from 100% recycled material. High quality shirts are made from 60% recycled cotton and 40% recycled polyester made from recycled polyester Pure Waste. The prints are printed in Finland.
We also make custom products for both companies and communities based on our own collection.